Advocacy Websites

As I have helped to assemble and produce a web based "call to action" website, I feel the potential of the web based means of advocacy are almost limitless. The key is, that you must update and revise it much more regularly, but that in and of itself seems to be the advantage. In the past, advocacy was much more static, consisting of paper brochures & newsletters that could only be revised on a monthly basis(at best). Radio advertisements also were included, but again, had to be planned & produced often months in advance of being "aired". The ability of a web based site, complete with video, podcast, and down loadable 'documents' allows almost anyone the ability to produce & exhibit a very compelling message display. It would appear that two main drawbacks are what keeps the web based advocacy from completely becoming the primary means of conveying a persuasive message. One being, that according to the 2000 census only half of all U.S. homes have internet access. In the last few years, additional "mobile technologies" (such as blackberries & I-Phones) have increased those percentages, and today the numbers of people in the U.S. with some form of personal internet access(home PC, laptop, palm device, etc...) has probably increased to 75% or more. Yet that still leaves a significant number of people unable to be reached with your electronic "message". Also, the ongoing time commitment of frequent updating & revising of a web based media can pose challenges for some. It would seem that you have to factor in the dimensions of "Who are you trying to reach?", and "How are you going to be able to invest your time in the message advocacy?" .........